How to get your whole team excited about AI (and actually using it) | Brian Greenbaum (product designer at Pendo)

[00:00] I had tried Cursor for the first time, and what I was able to create just blew me away. I sent a message to my manager, my manager's manager, the CPO, and then a few other folks that I knew were really interested in AI. And I was like, listen, I had this really profound experience, and I think we really need to uplevel the skill of our entire product organization, not just designers, but also PMs. We need to become more familiar with this technology. We need to understand how we can use it. This is actually the message that I sent while I was on paternity leave that definitely got my leaders really fired up. I didn't know exactly how this was going to go. [00:30] paying attention to this AI stuff. If you are the first to raise your hand that says, you know what, I want to figure out how our team can use AI. I'm going to lead this organization. It's such a unique leadership opportunity to show cross-functional broad impact on teams. [00:48] Welcome back to How I AI. I'm Clara Vo, product leader and AI obsessive, here on a mission to [01:00] he's gonna show us not only how he uses AI, [01:03] In his own product work, [01:04] but a step-by-step plan for getting your product and design teams adopting AI as well. [01:09] Let's get to it. [01:11] This podcast is supported by Google. Hey everyone, Sreshta here from Google DeepMind. The Gemini 2.5 family of models is now generally available. 2.5 Pro, our most advanced model, is great for reasoning over complex tasks. 2.5 Flash finds the sweet spot between performance and price. And 2.5 Flash Lite is ideal for low-latency, high-volume tasks. Start building in Google AI Studio at ai.dev.

[01:40] Brian, thanks for joining us on How I AI. Happy to have you. Yeah, so excited to be here. [01:45] Well, what I am excited about in our conversation is in a lot of our How I AI episodes, we've shown specific ways that you can use specific tools to build or do things with AI. And you're going to help us take a step back and say, you know, let's say you have all these tools and you want to start using them. How do you get a full process? [02:09] team or a full organization, a full company actually adopting AI. And so this is a how I get everybody else to use AI episodes. So I would love to start with what I call the inception phase, which we all have gone through or are all in the process of trying to get our team to go through, which is when you get people excited and sort of jumpstart the energy around AI. And I [02:39] did at Pendo. [02:40] Yeah, absolutely. So to take you back, it's the end of last year. So last July, I had my daughter, Maya. My daughter, Maya, was born. You can kind of see the nursery in my background. This is sort of a shared office nursery. And I was on paternity leave at the end of last year. And I'm [02:57] I'm sort of like a tech geek. I've been following AI for a while. My day job is a designer at Pendo, but I've always sort of been into tech and so I've been following AI very closely. [03:06] I've also had some experience like building side projects and things like that. [03:10] And I think it was back in November, Cursor came out, or maybe it was a little bit earlier than that, but Cursor, I had tried Cursor for the first time. And...

[03:18] What I was able to create [03:20] just blew me away so i had like a side project idea this hobby app in my mind about a music player where i can um play albums by scanning a qr code on on sort of like a piece of paper i was very jealous of people who had record players i don't have space for a record player in new york and they get to choose music by sort of flipping through through albums and uh i like having you know unlimited access to music via spotify but i sort of missed that sort of like tactile experience so it's like well what if i create these sort of like laminated cards and i have [03:50] albums that are on that. So I had this idea of like, what if I can create sort of a mobile app where I can scan like a QR code or I could recognize the album cover and I can print these album covers out and just be limited in that way. And, uh, [04:02] I had no idea how to do that, like, on my own. Like, I'm not an active developer. I can't sit down and write that application. And I pulled up Cursor, and, like, within a couple hours, I had a working prototype, and, like, that just blew me away. I was creating QR codes. I was creating PDFs. I was, like, doing all this, like, really, really, really cool stuff. And... [04:21] You know, like I said, my day job is a product designer. And I immediately understood that like, okay, this is really cool as a sort of side project. It's really fun. But I could use this to build interactive prototypes. I consider myself pretty proficient with Figma, especially when it comes to prototyping. But I understand the limitations of using Figma for prototyping.

[04:51] how these things are actually going to work with real data. So having a prototype that is code-based, that is working with even just fake data and interacting sort of in a more dynamic way is really useful. So I was like, wow, I think we can really use this at Pendo. So I had the, even though I am on paternity leave, I had this idea and I was like, I couldn't contain myself. I wasn't going to come back to work until the beginning of January. So in December, I wrote a whole bunch of folks at Pendo. I still had access to my Slack. [05:21] a message to my manager, my manager's manager, the CPO, and then a few other folks that I knew were really, really interested in AI. And I was like, listen, I had this like really profound experience. And I think, you know, [05:31] we really need to up-level the skill of our entire product organization, not just designers, but also PMs. We need to become more familiar with this technology. We need to understand how we can use it. I had already understood that, like, [05:44] There's no playbook for how to learn this stuff. There's no class you can take. There's no book you can read. And the technology is evolving so fast that the only way to really know how to apply it is to become very familiar with how it works. [05:56] to kind of stay current with all the latest technologies and the tools and just sort of like see a bunch of examples. And like selfishly, like I wanted to spend more of my time at work doing these things. But I also wanted to help my colleagues and my company just be more successful because I saw a clear path to that. And just getting more of my peers, more of my colleagues, like doing the same thing and sharing their experiences, I know would help me learn. And I think it would just sort of like...

[06:21] you know, [06:22] rise all the boats. And so this is sort of an example here, not example, this is actually the message I pulled it up that I sent while I was on paternity leave, just to kind of give you an example of what something like this looks like. And I wrote this like pretty long message. I mean, for folks that are not watching this, you know, I just kind of said TLDR in a similar fashion to, you know, there's an engineering focused sort of group that had been around for at least a year, [06:52] that [06:53] before a cross-functional product team with designers, PMs, and et cetera, with two goals. Pendo's product team can leverage the cutting edge of AI tools to get more done in fewer hours and less resources, improve decision-making, and communicate and validate ideas more effectively. And then two, because Pendo is also sort of servicing a lot of product organizations that are going through similar transformation to help position Pendo as a thought leader in this space because I knew it was just going to be really important. [07:23] version of my experience of building this app and why I thought it was important. And, you know, I'm really fortunate to be part of an organization that supports sort of initiatives like this. And so, you know, that definitely got my leaders really fired up. In fact, the CPO was like, hey, can you come to All Hands next Monday and talk about this concept? And I was like, I'm on paternity leave. I can't do that yet. Yeah. [07:48] But I will start as soon as I come back. And so that's sort of what happened. So that was the catalyst for...

[07:55] this idea. And I got to say, like, I'm the kind of person that [07:59] uh you know sometimes i can be like type a and like really like think things through [08:03] But I also know that sort of committing to something or just like forcing myself to like throw myself into a situation without knowing like how it's going to work out can also result in something really interesting. So I didn't know exactly how this was going to go. All I knew was that I need to get more folks paying attention to this AI stuff. And I also need to create time in people's calendar where everyone can just like focus on it and play or maybe play. [08:30] like hear a presentation on something new. [08:34] So I have to call it a couple things here that I think are really important. One, for anybody trying to, you know, give a justification if you need it for investing extra time, resources and energy into this AI transformation in your organization. I love that you call out actually the two things that really matter. They're very similar things to how I called out the value of AI transformation at LaunchDarkly, which was one. [09:02] Our team's got to know how to use this stuff. Like we've just got to know how to use these tools, get more done, be more efficient, just use the best of the best. The second one, though, I think is really interesting. And there's still a lot of opportunity here. You know, you're on this podcast, which is. [09:18] There's this opportunity for leading organizations to position themselves as thought leaders in how you get stuff done with AI in your vertical. And so for us, it was like we have to be great AI engineers because we need to be great engineers. Generally, this is the next phase of how software engineering is going to get done. We need to be thought leaders in the space. And very similarly for you on the product side, I think it's just really important that you can create platforms for AI.

[09:47] your company to be experts in the space if you lean in early into these technologies. [09:52] You know, the other thing I want to call out is [09:55] you know, I try to tell people this all the time. [09:59] This is like promo making work. And what I mean is like... [10:03] This is the kind of initiative that doesn't come around that often as an opportunity. And if you are the first to raise your hand, like if you are the first designer that says, you know what, I want to figure out how our team can use AI. I'm going to lead this organization. It's such a unique leadership opportunity to show cross-functional broad impact on teams. And like, there's only going to be one or two of you that get to be the leader of it. So I'm like really encouraging people to be like you. [10:33] early to take on the initiative for the organization one because i think it's the right thing to do for the team but two it's really great from a personal career perspective absolutely and like yeah i wasn't i wasn't going to focus on that um but i will but like what you're saying is absolutely 100% true so um [10:51] Like this sort of initiative has opened so many doors. We'll get into it in a moment. But it's opened so many doors internally within the organization. Like I'm speaking with you. There's no way I think I would be speaking on such a high profile podcast if I didn't start working on this and sort of build up sort of the body of work that I have over the last nine months. I get to work on some really cool AI projects.

[11:21] thought leader and that wasn't my intent but it's absolutely true it's like they're [11:27] There are opportunities across the world [11:29] all organizations right now, regardless of your level. I mean, I'm a senior staff, but I'm an IC. I'm just a product designer. I'm having an influence way beyond my scope. And I think... [11:40] regardless of where you are, like if you have the initiative and the energy, and it does take a little bit of time, like there is some nights and weekends that like I kind of put into it. But I also love this stuff. Like I was kind of doing it anyway. And so absolutely, it is a career builder. Yeah. And then, you know, maybe my last reflection is, do you know how many people I know that have gone on parental leave and in between rocking their newborn have been shipping stuff with like, like cursor, like every single parent I know, this just might be my peer cohort. [12:10] me from parental leave being like, Claire, I've been vibe coding with my baby and I am so into it. So if you have somebody on parental leave right now, it's very likely they're going to come back AI pilled for sure, because that is what I have seen consistently with some of my friends. Okay. So let's actually get into this message, kick things off, but then you actually have to functionally make this [12:33] happen. And you sort of had like a two pronged approach to two things that were really effective in getting this going in your organization. So what were those two things? [12:41] Yeah. So the two things, so I'm just kind of bringing up here in case it's helpful. So this was sort of the first announcement I made within the organization. I had come back in January. This is sort of like our private shuttle of the entire product organization. So within Penndale, the product team are PMs, designers, writers, and a few other folks. And so I was like, hey, I'm starting this initiative. And

[13:04] In my mind, I was thinking that there's sort of a two-prong approach. There's an asynchronous and a synchronous. One thing that I... [13:13] was very familiar with, like just in my own life, but also talking to other people, is that you'll typically hear something like, yeah, that AI stuff, like I know it's important, but I just don't have the time. Like I don't have the time to like watch all the videos and, you know, vibe code and lovable or whatever it is. Right. And the crazy thing is like, if you don't make the time for it, you're never going to learn it. And at some point you're going to get behind. Right. And so it was really important for not just, [13:39] there to be a place within Slack and encourage people to share on Slack asynchronously to do it at their own pace, but also to create time in people's calendars so that they can come and focus on like whatever the topic is. And also within that session, it's not just about a presentation. It's also like it's really important for that presentation or that session to be interactive. So let me give you an example of that. So this was a kickoff as well as an exercise about building apps. [14:09] insight into how I started this off, I was like, hey, AI is getting better, it's getting faster, and it's evolving how software is planned, designed, and built. And this was really meant to speak to not just us as builders, but also sort of the product that Pendo is building. And [14:25] Right around that time, Andrew Ng had a really, I thought, thoughtful blog post about how he was thinking about how PMs need to position themselves sort of in the AI, in this AI future. And AI is typically sort of in the space of sort of engineering and technical stuff. And, you know, he was positioning AIs as perhaps being...

[14:45] or at least engineers being better positioned to sort of like take advantage of all the stuff because they are technical. But he was saying it was really important for PMs. And I would also put designers in that camp as well to become proficient. And so these were the sort of five things that he was, he really wanted to focus on technical proficiency, just iterating on the development, like using AI in a sort of iterative capacity, being very proficient with data, skill and managing ambiguity, and his ongoing learning. So like that was really sort of the emphasis that he wanted to drive. [15:15] of sort of like, or at least the goals, sorry, the goals of the product AI was around to uplevel and modernize the skill set of our product people to improve our comprehension and literacy. And then because our customers are also builders to empathize and assist with them as well. And I wasn't sure if this technique again was going to work, but this was how I was thinking about approaching it, just being more hands-on, getting our hands dirty, radical, many-to-many [15:45] and then sort of turn those into reusable patterns. So in this opening session, like I was saying, it's really important to have an interactive session. And I'm not going to go through the slides of how I talked about code building tools and the various types and some things that I had built. But there was a section that was at least, I think, 10, 15 minutes where I was like, all right, everyone, go to Bolt.new. That was the app that we chose to use at the time. And create an account if you haven't created an account. [16:10] And then everyone go to Bolt and copy and paste this. So this was just a prompt that I had created. It wasn't hyper-optimized. It was about creating a to-do list, the most basic like little mini SaaS app that you could possibly build. And I had everyone type this in.

[16:24] And then there was like a little enhanced prompt thing that I wanted everyone to use just to sort of see how like this, this app could sort of take a very basic thing and turn it into a more sophisticated thing and then let it rip. [16:36] And I would say I wasn't expecting this when I did this the first time. But the thing that really stood out, because it was sort of like obvious to me that this is what would happen. But some of the feedback I got was like, wow, we all typed in the same thing. We all clicked on the enhance prompt button and we all got different results. So like this was just sort of an example of like these were all the to-do list applications that the app created after running that query. [17:06] or whatever. And then like, so we immediately got into sort of the whole thing. Oh, okay. Don't worry. Like if you get in there, just download the fix it, blah, blah, blah. And everyone sort of like got through it after two or three rounds. So that is like, it was great to experience that as a team and not only just to like do it and see how it worked, but also just see the diversity of like how, [17:24] like these applications are built and how Gen AI is being used. And then the other thing I had people do in the last like 10, 15 minutes is experiment on their own. And I told people just to do crazy stuff. Like we're not doing this for any, like we're not really building a to-do list. And the AI will do its best to... [17:40] um do as you say so you can give it like the most wacky you know instructions right like you know make it you know add a retro 8-bit pixel art theme you know introduce a dark mode title make it look like myspace from 2007 and so that was sort of like an interesting thing too so like people sort of like went nuts they shared some things like i think there's a few examples here of like people

[18:10] Tumblr style, you know, to-do list. And like, this was intentional to sort of like make it fun. These are designers, but there's also PMs. And like, we all know sort of like the, there's a line between sort of like, [18:22] professional stuff and personal stuff. But like what I really wanted people to experience is that [18:27] This can be fun and just like to broaden their minds about how they can apply this technology. [18:32] One thing I want to call out as a meta benefit to this slide that you showed, and maybe we could go back to it of like now go wild or optimize it, is I think as designers and product managers in companies, and you can tell me if you have a different experience, but we have just gotten beaten by the scope creep stick so frequently that we have actually lost our muscle in. [18:56] for like asking for the magic thing we always start with the mvp we always start with like what is the bare minimum thing i can ship to meet the user requirements that i know engineering can do and like we've lost this ability to imagine like what if it did this and what if it did that and [19:15] It could be interactive or there could be a voice. [19:17] And what I like about AI is one, it makes those magic things a lot [19:24] Easier to build, more efficient to build. But two, like it's going to let designers and product managers return to the craft of building the awesome product as opposed to like the viable product, which is so like if you reflect on it, it's so sad that we have put on a pedestal like minimum viability.

[19:44] As just like such a low bar. And now our bar can just be so much higher for what we build. But you have to like reignite this muscle of... [19:55] like how to even think about what those things could be. So I love the idea that you, you know, put these [20:01] these iterations and categories like visual iterations, interactive iterations, entertaining or gamification iterations. And then like media, again, is something that's really interesting that you can do with AI. I know as a designer, like how many times have you been like, oh, an illustration would be amazing here, but no one wants to spend the time to like draw a custom icon or a photo would be here, but like, we don't have any stock. [20:25] photo budget for this project. So I'm just going to like... [20:28] erase that and put white space. And so I just think like that piece is so underrated for, for, [20:35] AI is like getting out of getting us out of MVP mode. Yeah. And I got actually a really cool example of that as well. So like, you know, that was the sessions. Right. But then there's also the channel. And so, you know, people are constantly sharing things, links to articles, experiments that they've tried. I mean, that was the whole intent of it. Right. It's just to sort of have a space where people can share things. [20:53] And I think there's an example in here where, ah, yes, here it is. So Mark, you know, he's a product designer. [21:00] And I think this was right around the time that Midjourney launched the ability to do animations or video. And he was like, wouldn't it be cool to have, you know, sort of in this intro screen, these little animated characters that sit there and just like wave at you, right? [21:12] It's so cute! Exactly, right?

[21:17] And it wasn't that hard. I mean, like, I think, you know, he iterated on a couple of prompts like this. This is not in the product. It's not in the product yet. But I mean, he was able to create an asset that not that hard to drop in if you have the right spot for it. And like you said before, it was, oh, man, like really cool to have an illustration or an animation. But I got to go talk to a professional or I got to go spend like nights and weekends working on it. It's like not worth the effort. And now we can bring a little more life into our applications. [21:47] just like customer connection to your brand, to your product, a little bit of sense of like this team actually really cares about the craft and is going to continue to invest in this product experience, all that, all the great stuff. And then I just want to call out for folks that maybe missed this as part of the transition. So the two kind of major pieces you put in were these sessions, these product and AI sessions. And you showed us the kickoff deck of what that looked like, both the why, and then like, let's actually get into it. Let's do it together. And then the second [22:17] peak that's a sink piece um and you do those weekly right [22:21] We do them biweekly. I mean, we could probably do them weekly, but we've done them biweekly. Yeah, I put in a, we put in a similar thing. We call them like AI power hours on Friday. And it was like every week we would do that. And then the second thing is the async channel, which like, if you do not have it, you should definitely have it where folks are just sharing. I like this bullet point that you had in your slide that was like radical feedback.

[22:47] peer-to-peer share. I forget what it said, but it was such a good phrase. Yeah, radical many-to-many sharing. And so one of the things that I think organizations often suffer from during this AI transformation is information hoarding and like secret AI. And I think it happens for two reasons. Secret AI can happen because people aren't sure what they can use. And we're going to talk about that in a minute. And so they like... [23:12] kind of pretend they're not using ai or they use their like gmail account gmail chat gbt account because they don't want to get in trouble [23:19] but they're going to use it anyway. And so there's like secrecy because people don't know the golden path of using AI. [23:24] And then there's like, [23:25] information and skills hoarding right now, which is like the dark side of being an AI agent or an AI change agent, which is people are like, well, I'm the only one that knows how to do this. So I'm going to stand out. [23:38] if I'm like extra good on these things or just get my work done faster or whatever. And so this like [23:45] Build in public many to many sharing is so important for a healthy culture around AI transformation. I cannot emphasize this this one enough. [23:54] Absolutely.

[24:24] apps with real functionality. And it's fast. What used to take weeks, months, or even years, you can now do over the weekend. So if you've been sitting on an idea, now's the time to bring it to life. Get started for free at lovable.dev. That's lovable.dev. [24:44] You implemented this back in January, back from leave where, can you believe it, the year is like almost over, where I... [24:51] were like there it's unbelievable. I know. And and [24:56] You know, how did you actually measure? Did any of this [25:00] matter, right? Like, did we do this? And was it fun? And or did people actually adopt this? And how did you how did you get there? [25:08] Yeah, yeah. So I think there's like there's several ways I can answer that question. The first is like, you know, I I didn't intend to have to. [25:16] implement a company-wide transformation, right? Like I need to start somewhere, or at least I wanted to really focus on my craft and the people that are around me. So that was product design, a little bit of engineering, right? And so product AI is intentionally focused on the area around creating products, using AI to design, product management, engineering, that sort of thing. It wasn't intended to sort of like branch out to, you know, how does revenue sell better? How does [25:46] It does better, right? The channel, so like it really, it was really important for the channel to be public. We have like 200 plus people on the channel now. That is way more than the product organization. So the thing is like, even if you're sort of focusing on a functional area, there's aspects of that functional area that bleeds outside of the organization. So just to kind of give you a perspective on like the sessions that we ran, right? So we started back in January, we were doing it every two weeks and you can kind of see sort of like some of the different topics.

[26:16] wasn't just all about vibe coding it's about prompting it's about you know how do you take customer feedback and sort of make sense of it um there's sessions here on just like diving into just gemini i mean like we have access to a whole bunch of google features from google that are ai related and they're spread out throughout their entire ecosystem so it's like hey what's what are all the things that we can do to sort of take advantage of that and that was one where [26:39] I intentionally made it not just about product and design because like [26:43] The finance people and the revenue people could definitely take advantage of things like deep research within Gemini or the AI function within Sheets. So sometimes it makes sense to really promote these things outside. But again, you kind of want to make sure that you stay within your group. [27:00] And then separately, there was an initiative, an OKR in the first quarter of this year. Our quarters begin in February. Of course they do. So I had started this. Yeah. It's so weird. That's a good old enterprise sales fiscal year right there. Yeah. It really confuses me because we're in fiscal year 2026. I thought it was still 2025. Q2 and it's October? What's happening? Yeah, totally. So, yeah, we're like a little like one month off. [27:30] Our quarters begin in February. So I had started this. And I think because, you know, to your point earlier about like how this, this, [27:39] is also a good career move. It adds a lot of visibility, I think, to you if you try to take the initiative. Like I had just started this a couple of weeks earlier, but I was invited to be part of a cross-functional group that was responsible for a company-wide OKR to improve AI leverage within the organization. And so I can show you some of the things that we did, but like I think the most important thing that we did was just measuring, right? Just measuring

[28:09] called it a sentiment survey because like we didn't really know what people's [28:12] or like my colleagues feelings were about AI, right? Like, because, you know, you might feel like AI is taking your job or AI is creating slop, or you might feel that like AI is such like a cool, fun, like incredibly transformational technology that, you know, is going to solve cancer, right? Like, I don't know what the sentiment is. We weren't really, you know, you were never really hiring for the skill or this attitude, right? [28:42] on how they work and the technology they use. And so it was really important, I think, for us to get a temperature read on how people felt about AI. But we also wanted to know other dimensions as well. Are they aware of the, for instance, are they familiar with our usage policy? There's a lot of shadow IT happening, just like you said. People are using their Gmail, their personal ChatGPT accounts that do professional work. And they're not sure, is that cheating? Is that allowed? Or even what kind of data am I allowed to put into ChatGPT? [29:12] customer transcripts in there. Like, I don't know what the answer is. And some people are just doing it because they know it's going to be helpful. And some people are not doing it because they're worried that, [29:20] You know, that's not that's not cool. And the other thing, too, is like they don't know what tools are available because, yeah, I mean, like you have Salesforce, you have Gmail, but you don't. [29:28] like at the point at that time we didn't have company-wide licenses for chat gpt right so like no one knows what what is actually available to them um and so what i'm showing here is like the beginning of the quarter so like the idea was we would do some things within the quarter but in the beginning of the quarter we take this baseline and we ask these five questions and we also got some uh some quality back as well so it kind of gave us a little um an idea sort of like you know why things were trending in a certain way um and then one thing that we had we we noticed

[29:58] from the beginning of the quarter to the end of the quarter. There was an increase along all of these measurements. And the biggest ones were around this usage policy and which tools do I have available to me. I think the biggest gap was here because we didn't spend any time with it. So there was a lot of work done in that quarter just by making people aware of what they can do and how they can request software. So here's just a screenshot of an internal software. [30:24] Confluence document we call the AI Knowledge Center. And in this document is all the information that an employee needs to know about which AI tools they have available to them. So like if you were to scroll down, you'd get this like alphabetized table of all the products that have been approved to be used within our organization for security reasons, for legal reasons. I mean, [30:54] you want to move fast and you want to use all of these really cool tools. You don't want to put your company and your customers data at risk. And so it's really important that, you know, you work closely with your security, your IT department, your finance department, your legal department. And like, again, I was very fortunate to be in an organization where like those folks, which sometimes can feel like friction, a barrier, like they, I think they recognize that like, this was also really important and sort of like prioritize, you know, [31:24] all the solid work but like adding uh my prioritize sort of like the enabling us to sort of like not just use these tools but experiment with different ones like i found myself for like a month like every week i was submitting these like zip requests for a new software that i wanted to to try out um and it only took maybe like a week for me to sort of get the the okay and you can kind of see like it was really important not just to see which applications i have access to you

[31:54] an application, as well as if I want to get access to it, like what are ways that I can get to that? And so when I go back to this slide, that was one of the tactical things we're able to get done in a single quarter that really made a huge difference sort of in this metric of awareness about policy and tools. I want to just call this out for the leaders on the team or the leaders in the audience that are listening. [32:18] This is the... [32:20] first thing. [32:21] I tell them to do is I say, define the golden path to using AI. And it takes three pieces. It takes finance and procurement. It takes legal and it takes security. And what I tell them is it's really not going to benefit the acceleration of your team to say, you will go heads down and figure out how you can get chat, GBT and cursor, and you'll get your three little, little tools. And we'll let you know what they are. You actually need what you called out, which is a very fast [32:51] experimenting with reasonable tools to identify which ones are going to work for your team. And that rapid experimentation is really, really important. You can't go do a big, like multi-month evaluation of one code editing tool because as you said, they're changing so rapidly. And so I love this documented place of like, here's the tool, here's the status, here's the data you can put in and the data you can't put in. [33:16] Here's how you get a license. Here's how you get help. It's just very, very, very useful. And if you get this done, then it all starts to snowball from there because people have a place and a path to go down. So this is probably like not the most exciting screen share we've seen. Like it's a table and a confluence talk. But like,

[33:37] I just want everybody to pause, screenshot this. If you do not have this in your org, like you need it today because this is going to be the thing that changes how you work. I love this. [33:47] Yeah, 100%. And like, once you kind of get that ball rolling, like, you know, there's a separate channel to like, I think it's called like the AI Knowledge Center. It's meant to be sort of like the product AI channel, but more like broad based. And every once in a while, someone will be like, hey, can I use granola for this? And someone outside of IT, you know, someone who's just familiar with this with this process, which is like, hey, go check out the thing. You know, yeah, you can use it, but you have to get approval, yada, yada, yada. And so like, once you sort of get the ball rolling, you have really good documentation, you just [34:17] sort of re-emphasize this is where you go this is the process and on the on the flip side I mean I'm not in legal security IT that sort of thing but like when those groups um that that group those groups are responsive to an organization that wants to experiment and try this stuff then that the the flywheel just just keeps going and um you know like I said in the beginning of the year there was a lot of like confusion about what I can do and whatever and now [34:44] I wouldn't say it's all gone, but like it is nowhere near the top list, the top of our list of things that like we are concerned about when it comes to AI transformation. [34:52] Well, I love this. You know, just to recap, you've shown us how you become a change agent, you know, sort of incept your organization into taking this seriously as an initiative, how you use synchronous meetings and asynchronous Slack channels to drive this as a consistent practice over time.

[35:22] last question that you had on the sentiment survey, which is like, I think this can have a positive impact on our employees. And that went up. And that is a huge win for a company because a lot of people are feeling fear about their careers, uncertainty, doubt. And so the fact that you can show you can do these very simple things. [35:39] and inflect that sentiment very positively in your employee population is also fabulous. So Brian, this was great. Thank you for showing us again. Like I could not write a better playbook for getting a adoption in a team. This is what I've done. It works. Let's do this. Let's repeat this and stamp it out in our own teams. So let's get to some lightning round questions and then we'll get you back to all your fun AI projects. The first question I have is, OK, you showed us like. [36:06] You're incepting people and you're, you know, managing your stakeholders and all that kind of stuff. What is your favorite thing you've built with AI over the last year for work? I've built a lot of really cool things. The one that I'm most proud of, but it's kind of geeky, is that I built my own MCP server for Pendo. [36:26] So back in the spring, whenever MCP was becoming really hot, folks have been talking about MCP and like how it could be applied to Pendo. [36:36] Thank you. [36:37] What I clearly saw was after using tools like Deep Research as essentially like an agent that can, you know, basically run a bunch of web queries over and over and over again to sort of build up sort of a research document. I had spent, you know, I've been in tech for a while. I mean, I'm a designer now, but I've also spent time as a PM and I've done a lot of growth work. And one of the things that.

[36:59] is common within growth is you're you're constantly monitoring like dashboards of conversion rates and retention and blah blah blah and every once in a while a number will like dip or will dive right and then you're you're off and you're spending like the entire week trying to understand like what is it like do we have like an issue do we have a bug like is there something going on you know in one of our regions uh you know like if you do a year-over-year comparison like maybe a [37:29] And usually it's like some common sense thing, but like if someone above you sort of sees this and they're just like, wait a minute, like fire drill, like we gotta go figure it all out. And that like just eats up your whole week doing like a lot of like iterative research, right? Looking at the data from different angles. And I'm like, this could be like, [37:45] like a deep research like query but having access to like our data right or usage data could be a killer and like mcp is a technology that could leverage that if i can give the ai tools to run these queries and like use its intelligence to like look at the data and be like oh what about looking at it by region let's look at it a year every year let's look at it blah blah blah and so that was sort of like the idea that i had of connecting like okay how this is how mcp could be useful right [38:12] Um, [38:13] for our customers, right? Because we also, we're a product analytics team. [38:17] provider. And so I had this conversation with my colleagues and they're just like, I don't know if, you know, because we have like a bespoke querying language. It's not SQL. So it takes, you know, AI doesn't know how to write those queries, but I thought I had a way of doing it that I could sort of overcome that. And so over a couple of nights, I basically just leveraged

[38:38] the mcp documentation giving it to cursor i have no idea how my i built an mcp server i have no idea actually how it works but i understand like right it's like that's a lot of things i'm laughing [38:48] Everybody close your ears. I legitimately approached MCP servers as true sorcery. Sorcery! [38:57] Before I built one, I was so... There's some branding issue that the MCP platform and framework has because it seems like... [39:08] sorcery. So I was with you until I actually built one and like [39:12] wrote the code and then I was like oh okay I get it a little bit [39:17] There's a lot of elements that make it really hard to grow. Model context protocol, what the hell do those words mean? Even the naming, it's just, okay, so MCP framework, caretakers, you might as well call it magic context protocol for all we know. Yeah, yeah. One of my most popular sessions, it's not just me doing the sessions during a product, other people will do them, but one of my most popular ones was called WTF. [39:47] is MCP. And I just spent like a whole hour telling people what MCP was. And afterwards, they're like, oh, I got it now. It's kind of like web search, but like more tools. And like, yeah. Kind of. But anyway. [39:57] So I built this thing and like I have like so, you know, my wife also still works in technology, but she's in marketing and I'm sitting like next to her and you know how it is. Like you have a baby and like, you know, your nights are a little bit slower. And so you have some slack time just kind of like hang out and she's watching TV and I'm sitting there on the laptop like working on this MCP server. And I got it to do a thing. I got it to like, you know, I wrote a query, a prompt within Claude and it talked to my MCP server and I ran a thing and it returned data back.

[40:27] And she's like, I don't know what an MCU is. Like, what is an MCU? And I'm like, it's not an MCU. It's an MCU. God damn it. [40:33] So I recorded a demo of me using it, and this isn't the exact one, but this is something very similar, which was, so I have my own MCP server that I hooked up, and I was just using the public server. [40:48] APIs, right? So like I have test accounts for Pendo. I didn't have any special access and all the dev platform. I was just able to like do this on top of the APIs. Actually, any customer can do this. And so I had this MTP server that can do things like just grab really basic stuff, like how many pages, which pages are the top pages, how often they accessed, you know, what are things, you know, what does this visitor do and that visitor do? So I was like, can you create a beautiful dashboard that shows me which pages, features, and guides were the most used over the [41:18] thing was that I'm combining [41:19] accessing the data and [41:22] having it create a dashboard. So I won't kind of go through all the things I did. I made a bunch of tool calls. That's not really important. But the important thing was at the end, I had it put the data into this [41:33] artifact. I'm sitting here in Claude. And it's not [41:37] I mean, I wouldn't ship this, but just... [41:40] So visualizing the connection between taking Pendo data, which now only exists within Pendo, or you can also export it and there's other ways of getting access to it, but making it accessible on the level where someone could just type in a thing like, tell me what the top pages are and then show me a dashboard really...

[41:58] like change people's minds [41:59] And over the next like, [42:02] couple months, like I'm now chatting with the CTO. The CTO is creating other versions of MCP. And, you know, he's so he's creating we're iterating, creating, starting to like productional production eyes. Some of these elements. I mean, what I've done here, like they just kind of moved on. It wasn't the code that I wrote or [42:21] vibe coded was not important. What was important was like I was able to demonstrate the value of this somewhat, you know, hard, opaque technology. [42:30] to folks that maybe didn't see it in the same way. And that has now actually, that has significantly impacted our roadmap. So we're working on a lot of agents within Pendo that are leveraging sort of MCP behind the scenes. And there's other things that we're planning to do with MCP. And we might've gotten there anyway. [42:47] But, [42:48] That definitely sort of accelerated our timeline for that. Well, congratulations for cracking through that. And I think what you said is exactly right, which is like the code that you wrote is not important. Like people get so wrapped around the axle on the quality of like, quote unquote, vibe coded stuff. Not the issue. The issue is until you can internally display value. [43:16] It is really hard to get anything done in a product organization. And sometimes you can internally display value by saying a customer wants this. Like very easy. Sales comes. I've got like a top quarter making deal. Customer wants that. Okay. Like we love it. But something that's a little bit more nebulous, something that has a little bit more of an intangible value, like I think we could use this new technology or this new framework MCPs to give our customers a better experience of a product. Like it just doesn't click until you can touch it.

[43:46] the more you can use these tools to let your peers sort of like touch your ideas, I think the more, as you said, you can like impact the roadmap, which is what I hear all the time from designers, engineers, product managers, like I'm tired of the roadmap being given to me. How do I like [44:02] impact it, [44:04] And this tool, these tools are definitely a way of doing that. Yeah. And I would say just one tip around this, which I think is really important to emphasize, is that, you know, you might sit sort of like, you know, you might be designer or PM. I think it's really important for everyone to understand how this technology works. Like, I think you've got to get a little more technical. You've got to understand how LLMs are working. You have to understand what an agent is. You don't have to be able to code these things. You don't have to be an ML engineer. Yeah. [44:31] If you are a creative person or someone who's sort of in the solution space and [44:37] is trying to think about like what what were the different ways that i can apply ai to this this problem you won't arrive at anything really interesting unless you understand the underlying technology it's like an architect like architects yeah they they design like pretty buildings but they also understand how plumbing works and electric and the electronics work right like they're not like the electricians and the plumbers right but like in order to build a functional building that stands up and and is functional right like you gotta have power sockets you [45:07] stuff is important. I think the same thing applies to PMs and designers. And I think if you're an [45:15] like the business side, the customer side, the, you know, like to really empathize with the issue, the problems that your customers have so that it,

[45:24] What we're all looking for is basically how do you sort of connect the dots between the technologies that we have available to us to solve customer problems? [45:31] I couldn't hype you up more because I have been screaming from the rooftops. This is the era of the hard skill. Like you need the hard skills. [45:39] to take advantage of this stuff. I didn't call it out earlier, but I saw one of your sessions was like intro to HTML and CSS. That is actually going to be the unlock for your designers because if you can read CSS, [45:52] a whole world has opened up to you with these vibe coding tools. And so, yes, you need to know how the stuff actually actually works. Okay. So Brian, last question. This has been so great, but. [46:05] Got to have your strategy here. Win. [46:08] AI is not listening. When that NCP is not being vibe coded correctly by cursor, what is your go-to [46:17] Tactic. How do you get it unblocked? [46:19] to yell [46:20] - You know, I don't want to say that I don't yell, but I do yell sometimes. The other thing that I do too, what I think is also really helpful is I say, okay, you're not quite getting it, like think, [46:32] think about a different way of approaching this, right? Like I'm trying to nudge it to like, it might be it's sort of like locked into a certain sort of, [46:39] groove and I'm trying to make it think a little more broadly. I don't know if that actually helps, but I found that sometimes that's useful. So like, [46:48] If I'm not yelling, it's just like, okay, you try this a million times. Think about five other different ways that you can solve this problem and go for it.

[46:55] Yeah, I think that's probably more effective than my, no, that I do when it's not working. Well, Ryan, this has been awesome. Where can we find you and how can we be helpful? [47:07] Yeah, so you can find me on LinkedIn. I try to post when I can. And yeah, I mean, if you're a product builder or, you know, you're interested in working for a company that is embracing AI, you should check out Pendo. [47:22] Awesome. Thanks so much. Thanks so much for watching. If you enjoyed the show, please like, and subscribe here on YouTube or even better, leave us a comment with your thoughts. [47:33] You can also find this podcast on Apple Podcasts, Spotify, or your favorite podcast app. Please consider leaving us a rating and review, which will help others find the show. You can see all our episodes and learn more about the show at howiaipod.com. [47:50] See you next time.